Your budget. 140 exchanges.
One millisecond.
Bid places display, video, and CTV ads across the open web before a human finishes blinking — optimizing spend at the millisecond level so every impression pays for itself.
Every second, Bid evaluates millions of impression opportunities across the open web — display, video, CTV, and native — scoring each one against your campaign goals in under 100ms.
Bid's optimization engine scores every impression opportunity in real time — factoring in audience signals, placement quality, time-of-day curves, and historical conversion data to bid exactly what each impression is worth.
The ANA's benchmark confirmed 22% productivity growth across the programmatic ecosystem. Bid clients outperform that baseline by an average of 3.1×.
Bid clients: 94% avg
| Metric | Bid | Industry Avg | Manual Buying |
|---|---|---|---|
| Avg eCPM | $1.89 | $3.02 | $4.20+ |
| Bid Latency | <1ms | 87ms | N/A |
| Win Rate | 68.4% | 41% | 100%* |
| ROAS (DTC) | 4.7× | 2.8× | 1.9× |
| MFA Exposure | 0.8% | 6.2% | 15%+ |
Up from 36% in 2023. That's an extra $79 per $1,000 in ad spend that reaches your actual audience — not bots, MFA sites, or fraud.
See Your Media Mix Modeled
Tell us your current spend and channel mix. We'll model your optimal programmatic allocation and show you the projected ROAS improvement — no pitch, just data.
2024 Programmatic Benchmark Report
The data every media buyer needs to justify their programmatic stack in 2024 — CPM benchmarks by vertical, ROAS distributions, CTV growth curves, and SPO impact analysis.
- CPM benchmarks across 12 verticals
- ROAS distributions: display vs. video vs. CTV
- SPO impact: MFA exposure down 59% YoY
- CTV inventory growth: +16% YoY
- Self-serve DSP adoption trends
- Measurement complexity solutions