Optimizer Activity Log
Every automated action with before/after values, trigger reason, and projected impact.
Optimizer running
Total Actions (7d)
8
Automated
8
Warnings
3
Critical Alerts
1
8 of 8 entries
Active Optimization Rules
Keyword Pause
If: >500 impressions + 0 conversions in 7 days
Then: Auto-pause keyword
Bid Reduction
If: CPA > target by 20% for 48h
Then: Reduce max CPC by 15%
Bid Increase
If: CPA ≤ target for 5 consecutive days
Then: Increase bid by 10%
Budget Shift
If: ROAS delta >100% between channels for 3 days
Then: Reallocate budget to top performer
Creative Rotation
If: CTR < 0.5% after 2,000 impressions
Then: Replace with top-performing creative
Anomaly Detection
If: Hourly spend >300% baseline with 0 conversions
Then: Pause campaign immediately