Keyword Management
Summer Sale — Search · 11 keywords across 4 ad groups
2 keywords auto-paused by optimizer
"cheap running shoes", "discount athletic shoes" — exceeded impression threshold with zero conversions.
Active Keywords
8
Total Spend
$4145
Total Conversions
258
Avg Quality Score
6.8
11 keywords shown
| Keyword | Match | Status | Ad Group | Bid | Impressions↓ | Clicks | Conversions | Cpa | QS | Actions |
|---|---|---|---|---|---|---|---|---|---|---|
"running shoes" | Broad | Active | Generic — Running | $1.20 | 42K | 1,260 | 48 | $9.98 | 8 | |
"nike running shoes" | Phrase | Active | Competitor Keywords | $2.80 | 38K | 760 | 18 | $76.80 | 5 | |
"adidas running shoes" | Phrase | Active | Competitor Keywords | $2.40 | 31K | 620 | 14 | $70.86 | 5 | |
"acme running shoes" | Exact | Active | Branded Terms | $0.80 | 28K | 1,400 | 72 | $4.28 | 10 | |
"acme outdoor gear" | Exact | Active | Branded Terms | $0.90 | 22K | 990 | 44 | $6.30 | 10 | |
"buy running shoes online" | Phrase | Active | Generic — Running | $1.80 | 18K | 720 | 32 | $9.90 | 9 | |
"trail running shoes" | Phrase | Active | Long-tail Queries | $1.50 | 12K | 360 | 16 | $11.70 | 7 | |
"best running shoes for flat feet" | Exact | Active | Long-tail Queries | $2.00 | 8K | 252 | 14 | $12.96 | 8 | |
"cheap running shoes" >500 impressions, 0 conversions in 7-day window | Broad | Auto-Paused | Generic — Running | $1.20 | 1K | 12 | — | — | 4 | |
"discount athletic shoes" >500 impressions, 0 conversions in 7-day window | Broad | Auto-Paused | Generic — Running | $1.00 | 1K | 8 | — | — | 3 | |
"waterproof running shoes" | Phrase | Low Search Vol. | Long-tail Queries | $1.60 | 0K | 4 | — | — | 6 |